What we’ve learned .... in 2016
2016 was an interesting year for us in many ways. It was the start of a real attempt at helping clients have a continually evolving online presence ... within a realistic budget. As part of that 'journey' we started offering Search Engine Optimisation (SEO) as part of our Lease Your Website package. Our On-Page SEO was pretty good whilst our Off-Page SEO was delivering way beyond what the budgets expected. For the past 2 years (and beyond) we've been delivering great Digital Marketing Solutions but not getting rewarded for our efforts. That's no ones fault other than my own. I've been in business since 2003 and every day is a school day. The main thing is to notice that you are making the mistake - and react quickly to fix it. You will find our new pricing and development structure here.
For the last 6 months we have all (at GAAP Digital) embarked on an SEO journey. As you read this we are all currently going through our paces at SEO 'School/College/University'. At the start of 2017 I will be taking the company in a slightly different direction. This direction will, ultimately, mean that we will continue to build great websites providing great results ... we might just get a bit more technical on you. In a good sense though : )
Scott - Have a great holiday period folks.
Inspired by this Search Engine Land article.